Web Survey Bibliography
Online market research has found its niche as respondents and clients alike discover the inherent advantages the Internet offers. As a result, the online market research community is flourishing. The newsletter Inside Research reports that less than $3 million was spent in the United States in 1996 on online research. The same publication says that in 2001, that number had soared to more than $500 million. The move to online research is attributable to the methodology's promise of speed and, in some cases, reduced costs. General Mills, for example, has stated that using online methods reduces survey time by as much as two-thirds and saves an average of 50 percent over traditional methods. The growth of Web-based research has spawned new subject matter for testing, including Web site effectiveness and audience demographics; and the effectiveness of online advertising. At the same time, many traditional research activities have moved online such as qualitative research, concept testing, and consumer satisfaction studies.
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Web survey bibliography - Marketing/business (336)
- Validity of the SDS-17 measure of social desirability in the American context; 2006; Blake, B. F., Valdiserri, J., Neuendorf, K., Nemeth, J.
- Comparing the Generalizability of Online and Mail Surveys in Cross-National Service Quality Research; 2006; Deutskens, E., de Jong, K., de Ruyter, K., Wetzels, M.
- The professional respondent problem in online panel surveys today; 2005; Fulgoni, G.
- Workaround: Site’s surveys beat pop-up blockers, yield responses; 2005; Arnold, C.
- An assessment of measurement invariance between online and mail surveys ; 2005; Deutskens, E., de Ruyter, K., Wetzels, M.
- Web Versus Paper Questionnares: A Design and Functionality - Comparison; 2005; Jones, Ja., Fraser, C., Dowling, Z.
- An Empirical Evaluation of Three Web Survey Design Principles; 2005; Healey, B., Macpherson, T., Kuijten, B.
- In my opinion; 2005; Haley, F.
- Meta-Analyses on Contingent versus Unconditional Incentives; 2005; Goeritz, A.
- An experiment in call scheduling; 2004; Cunningham, P., Martin, D., Brick, J. M.
- Web Surveys for Electronic Commerce: A Review of the Literature; 2004; Huang, H.-M., Liaw, S. S.
- A Comparison of Objective Characteristics and User Perception of Web Sites; 2004; Lee, S.-J., Lee, W.-N., Kim, H., Stout, P. A.
- The Effect of Billboards within the Gaming Environment; 2004; Chaney, I. M., Lin, K.-H., Chaney, J.
- The impact of material incentives on response quantity, response quality, sample composition, survey...; 2004; Goeritz, A.
- Identifying and Reducing Response Burdens in Internet Business Surveys; 2004; Haraldsen, G.
- The Internet: Marketing Researcher's Panacea or Pandora's Box?; 2004; Gurney, P. M., Chambers, E., Grant, L., Shah, S., Sullivan, M. P.
- Developing automated e-survey and control tools: an application in industrial management; 2004; Scornavacca Jr., E., Becker, J. L., Barnes, S.
- Survey Mode Preferences of Business Respondents; 2004; Tarnai, J., Paxon, M. C.
- Cutting Market Research Costs with On-Site Surveys; 2004; Dysart, J.
- Web-based data collection; 2003; Tourangeau, R.
- Response order effects – how do people read?; 2003; Duffy, B.
- Internet Marketing Research: Recources and Techniques; 2003; Forrest, E.
- Are you talking to the right people?; 2003; Davis, H.
- Be prepared; 2003; Fitzgerald, A.
- Online sample -- can you trust it?; 2003; Maginnis, C.
- Internet surveys: limits and beyond limits; 2003; Mititelu, C.
- Web site design benchmarking within industry groups; 2003; Kim, S.-E., Shaw, T., Schneider, H.
- Identifying key factors affecting consumer purchase behavior in an online shopping context; 2003; Park, C.-H., Kim, Y.-G.
- Web Survey's Hidden Hazards; 2003; Morrel Samuels, P.
- On-line qualitative market research: Interviewing the world at a fingertip; 2002; Scholl, N., Mulders, S., Drent, R.
- Trends in marketing research and their impact on survey research sampling; 2002; Anich, B.
- Predicting the future of consumer panels; 2002; Wansink, B., Sudman, S.
- From Paper-and-Pencil to Screen-and-Keyboard: An Empirical Assessment of Equivalence Issues in Internet...; 2002; Deutskens, E., de Ruyter, K., Wetzels, M.
- Selecting a consumer panel service; 2002; Sudman, S., Wansink, B.
- Compare and contrast; 2002; Kindig, L.
- Software Review: CAVI from OpinionOne; 2002; Macer, T.
- Supplier Side: Survey programming integration; 2002; Mitrano, M.
- Drawing a few from many; 2002; Fitzgerald, A.
- If given the choice; 2002; Allison, J., O'Konis, C.
- At my own pace in my own place; 2002; Downes-Le Guin, T.
- Privacy, please; 2002; Mack, B.
- My opinion counts; 2002; Solomon, M. B.
- Qualitatively Speaking: Online focus groups...here today, not gone tomorrow; 2002; Yoffie, A. J.
- Net research suffers due to failed promise; 2002; Tortorello, N. J.
- Using phone methods in a digital age; 2002; Fitzgerald, A.
- Effect of trust on customer acceptance of Internet banking; 2002; Suh, B., Han, I.
- Subscale distance and item clustering effects in self-administered surveys: A new metric; 2001; Bradlow, E. T., Fitzsimons, G. J.
- When money doesn't talk; 2001; Funk, S., McCallum-Keeler, G.
- Reaching IT professionals: online vs. telephone interviewing; 2001; Van Houten, B.
- A comparison of Internet and mail survey methodologies; 2001; Medlin, B., Whitten, D.